PIRE Publication - 'Roots: The Next Generation'—who watched and with what effect?


Surveyed 1,306 persons in 2 cities in Washington. Analysis revealed that a general dimension of egalitarianism distinguished TV's viewers from nonviewers, even when various personal and demographic variables were controlled. However, tests for interactions between level of viewing and pre–posttest provided no evidence to suggest that "Roots II" had significantly affected egalitarianism.

Ball-Rokeach, S.J.
Grube, J.W.
Rokeach, M.